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Delivering industry-leading results for solar installers

We're the lead generation team behind £27M+ generated for UK trades businesses. Now we've brought that exact system to solar.

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Our focus is qualified lead generation for UK solar companies

£3.2M+
Ad spend managed & optimised
58,000+
Exclusive leads generated

Whoever can build the most trust with a homeowner, wins. The businesses we partner with dominate their area because we've perfected our trust-based approach.

Decipher Solar

We deliver results using our 'trust-based' system

The trust-based lead generation system we've developed is responsible for millions of pounds of jobs per year. Here's how it works.

Step 01

Targeted local advertising

We run online ads shown only to homeowners in your service area who are genuinely considering solar right now.

Step 02

Trust-based conversion

Through personable, trust-based creative we build credibility fast, so the homeowner chooses you over any other installer in the area.

Step 03

Customer experience first

We make it effortless for the homeowner to submit their details and book a time that suits them for your team to attend the survey.

The solar industry runs on one thing: trust

Since the boom in energy prices, more homeowners than ever want solar, but they're also more wary than ever. Years of pushy door-to-door sales and mis-sold systems have left buyers nervous about who to trust.

That fear is exactly why generic advertising falls flat for solar. Homeowners don't choose the cheapest quote, they choose the installer they trust most.

So at the core of everything we do, we focus on building that trust. Whoever builds the most trust with the homeowner wins, and because we've perfected our trust-based approach, the installers we partner with dominate their area.

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We don't take on just any installer

Our clients are some of the UK's most credible solar businesses, with reputations built on quality work and earned trust. Our advertising leverages that reputation, which is what produces our industry-leading results. That's why we take vetting seriously.

What companies does our system work for?

  • Growth is a top priority
  • You do honest, quality work
  • Operating over £500k in revenue a year
  • A working sales and follow-up system
  • Good online reviews
  • High-quality photos we can use
  • You value branding, not just leads

What companies doesn't our system work for?

  • Sole traders
  • Operating under £500k in revenue a year
  • No real sales process
  • Slow speed-to-lead
  • Weak online reputation
  • No usable photo or video content
  • Looking for the cheapest option, not the best

You've got questions
We've got answers

Why are you now moving into solar? +
Because we know it works. Our system has already generated £27M+ for trades businesses across the UK, so we've brought that exact playbook into solar. We're starting with a deliberately small founding cohort, and because every campaign is area-exclusive (one installer per area), we can only take on a limited number of partners, so we'd rather go deep with a handful than spread thin. It also means founding partners lock in their area before one of their competitors does.
Will the system work alongside referrals? +
Yes. Our system is designed to work as a hybrid model alongside the word-of-mouth referrals that already work well for your business. You plug in an AI Lead Funnel alongside word of mouth to scale your solar business in a reliable way, bringing in consistent new leads every month.
Are these leads actually homeowners ready to install? +
Our AI qualifies every lead before it reaches you: homeowners (not renters), with a suitable property or properties, who are genuinely considering installing solar now rather than just price-checking.
Will I be locked into a long contract? +
No long contracts and no 6–12 month upfront payments. We do have a set process and it takes time to build data and optimise, so we expect you to enter the partnership with a long-term mindset. But if for any reason you want to cancel, you can at any time.
How long does it take to see leads? +
In our campaigns we see new leads coming in within the first week of going live. We integrate our system into your solar business and you'll start getting new, pre-qualified, exclusive leads coming in quickly.
How much does it cost? +
Pricing depends on where your business is now and your goals. We have different packages depending on what your business needs. If you book a strategy session, we can sit down, discuss the goals of your business, and develop a plan moving forward.

60 area exclusive, pre-qualified
solar leads in 30 days or
you don't pay us

We work with established UK solar installers looking to advertise their own business. Speak to the team and see if your area is still available.

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